Don't thank a farmer!
Have you seen the campaigns that say things like “thank a farmer for your next meal”? What do you think of them? If our industry thinks “so they should” then we have a problem. Personally I think it is crap. Why should they thank a farmer? When are we going to thank a teacher, or a doctor, or an electrician? Don’t get me wrong, if they want to thank us, then great. But if we think they should, then we have a problem! And I don’t think this is an isolated case. Some of y
